Description: Facing challenges with ChatGPT mirroring your unique writing style or brand voice? You’re not alone. 

This practical workshop, led by Cary Weston, President and Chief Marketing Officer of Sutherland Weston and host of the ChatGPT Experience podcast, targets the core of these concerns. Designed for content creators, marketers, and writers seeking to closely align AI-generated content with their personal or brand identity, this session provides actionable strategies to effectively train ChatGPT in replicating your distinctive style, tone, and voice, ensuring your content remains authentic and engaging.

What You Will Learn:

• Framework for Replicating Your Writing Style: Discover a systematic approach to define and communicate your unique voice, tone, and style to ChatGPT, ensuring the AI-generated content matches your personal or brand identity.

• Audience Understanding and Engagement: Learn the significance of deeply understanding your audience and how to guide ChatGPT in creating content that resonates, engages, and effectively reaches your target readers.

• Efficiency in Content Creation: Explore how ChatGPT can serve as a powerful ally in your content creation process, helping you save time while preserving the authenticity and quality of your writing.

• Understanding Workforce Needs: Connect how employers seek these skills and competencies.

• Understanding ChatGPT's Relevance to Workforce Development: Discuss how AI writing tools are transforming the workplace. Highlight the need for students to understand and interact with AI for future success.

• Workforce-Specific Writing Skills and Tasks: Identify essential communication skills and tasks for Maine's key industries. 

• Identify how these Skills Provide Advantages: Emphasize that students capable of harnessing AI and augmenting their skills will have a distinct advantage in the job market.

• Ethical Concerns: Any ethical concerns from your perspective with using these tools at work.

Crafting Effective Prompts for ChatGPT: Gain expertise in prompt engineering to achieve precise outcomes from ChatGPT, with tips on crafting prompts that clearly convey your content requirements and expectations.

Bio:

Cary Weston
President and Chief Marketing Officer of Sutherland Weston

Cary is the person who will cut through the trendy business-speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creativity doesn’t mask the need and that the work is focused on results.

He was a founding member and the initial Chair of Fusion: Bangor, an organization developed to connect and inspire young professionals to become active and engaged in their community.

He has served as a multi-term city councilor, is a former Mayor of his hometown, Bangor, and founded the Mayor’s Coalition in Maine.

As a freshman in college, the first paper I turned in came back with a big ol’ ‘F’ on it. The reason? I hand-wrote it. I was supposed to use a computer. Here’s the thing – I didn’t know how to.

That day sparked what would become a lifelong habit of learning by self-discovery and curiosity.

But the role he loves best is being blessed to serve as a proud husband and dad to a happy and healthy family. He lives in Bangor with his wife Tori and three children – Maddie, Serena, and Spencer.

• Follow Cary On LinkedIn

• Cary’s Agency Website – Sutherland Weston

• Maine-Stay Marketing Conference

Twenty Speakers. Two days. One goal. To make your business the place customers go and employees stay. 

"The goal of the Maine-Stay Marketing Conference is to make a national quality training experience accessible to folks in Maine without significant travel and expense. The line up this year is going to be outstanding and I'm so confident that folks attending will find value that we have a money back guarantee."